Case study:
Benchmarx
Custom-branded merchandise,
across 150+ stores nationwide
Unify brand presence through branded merchandise
Benchmarx Kitchens, a leading UK retailer known for premium kitchens at accessible prices, faced the challenge of executing a national, store-level branding initiative across more than 150 locations. The goal was to unify brand presence through high-quality, custom-branded merchandise – without compromising style, logistics, or timelines. From pantone-matched thermal bottles to branch-specific labelling and distribution, the rollout elevated brand consistency and employee engagement across the entire Benchmarx network.
Their challenge
As part of a nationwide brand refresh, Benchmarx aimed to enhance in-store experience and team culture through curated branded merchandise. However, the scale and standards of the rollout presented key challenges: ensuring brand consistency across all items, managing complex logistics for 150+ stores, addressing limited internal capacity, and delivering products that were both functional and aligned with their premium aesthetic.
Our solution
JSM delivered a bespoke merchandise solution aligned with Benchmarx’s brand and scale: a custom merch box combining utility, style and consistency. Each kit included pantone-matched thermal bottles, everyday tools like tape measures and pens, and branded apparel to boost team identity. Boxes were pre-packed and labelled per branch, streamlining logistics and minimising internal effort – all while enhancing in-store experience and brand cohesion.
With over 150 stores across the UK, Benchmarx Kitchens serves both trade professionals and homeowners seeking stylish, functional and premium kitchen solutions. Their commitment to quality, affordability and customer satisfaction makes them a standout in the competitive home improvement market. Known for delivering excellence in every detail, Benchmarx maintains a strong brand identity rooted in craftsmanship and consistency.
Key achievements from our partnership
- 150+ stores equipped with customised merch kits
- 100% brand alignment across all items through pantone matching and custom design
- Zero internal bottlenecks – all logistics, packaging and delivery managed externally
- Improved store morale through stylish, functional employee gear
- Enhanced brand presence in every retail environment
Key results from our partnership
- Branded kits delivered to 150+ stores nationwide, on time and on brand
- 100% consistency with Benchmarx visual identity
- Enhanced in-store branding and team morale through quality, functional merchandise
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From first ideas to final delivery, every project is handled with care, creativity, and attention to detail. Whether it’s branded merchandise for a global campaign or a bespoke corporate gift order, our commitment to quality and consistency never wavers.